Reasoning About Competitive Reactions: Evidence from Executives

Much of the empirical research on competitive reactions describes how or why rivals react to a firm’s past actions, but stops short of examining whether managers attempt to predict such reactions, which we call strategic competitive reasoning. In three exploratory studies, we find evidence of manage...

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Bibliographic Details
Main Authors: Montgomery, David B., Moore, Marian Chapman, Urbany, Joel E.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1908
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2907/viewcontent/0503paper.pdf
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Institution: Singapore Management University
Language: English

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