Barriers to the advancement of modern food retail formats: Theory and measurement
The recent expansion of global food retailers into emerging economies has made the study of food retail modernization especially relevant at this time. We present a framework to analyze limitations to market share growth of retail formats based on diffusion across consumer segments and by product ca...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2390 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3389/viewcontent/Barriers_Food_Retail_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |