The effects of customer personality traits on the display of positive emotions
Evidence is presented that customers shape their own service experiences through their traits and through the display of positive emotions by service providers. It is proposed that customer personality traits play a role in service experience, since customer scan affect service delivery process and...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2671 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3670/viewcontent/20159579.pdf |
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| Institution: | Singapore Management University |
| Language: | English |