The effects of customer personality traits on the display of positive emotions

The effects of customer personality traits on the display of positive emotions

Evidence is presented that customers shape their own service experiences through their traits and through the display of positive emotions by service providers. It is proposed that customer personality traits play a role in service experience, since customer scan affect service delivery process and...

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書目詳細資料
Main Authors:	TAN, Hwee Hoon, FOO, Maw Der, KWEK, Min Hui
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2004
主題:	Organizational Behavior and Theory Sales and Merchandising
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/2671 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3670/viewcontent/20159579.pdf
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