The theoretical underpinnings of emotional dissonance: A framework and analysis of propositions
Purpose The research objective of this paper is to study the broad context of emotional labor and dissonance and its importance to service marketing. This knowledge would provide a better understanding of the factors that contribute to job performance and job satisfaction amongst high contact servic...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2681 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3680/viewcontent/Publication_BP_emotional_dissonance_2006_with_cover_page_v2.pdf |
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| Institution: | Singapore Management University |
| Language: | English |