The competitive dynamics of new DVD releases
In the U.S. motion picture industry, DVDs are increasingly a major source of revenue for moviestudios. Two important strategic decisions for DVDs are the release date and price. Industry evidencesuggests studios consider various release options as evidenced by their pre-release announcements. Whende...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5254 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6253/viewcontent/The_competitive_dynamics_of_DVD_release_timing_and.pdf |
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| Institution: | Singapore Management University |
| Language: | English |