Information styles of marketing and R&D personnel during technological product innovation projects
The research question in the present article can be phrased in the following way: what are the elements which influence the perception of the utility of information received from another function? A field study research has been conducted in 40 Belgian companies. In each company, we have studied two...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1992
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5465 https://doi.org/10.1111/j.1467-9310.1992.tb00786.x |
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| Institution: | Singapore Management University |
| Language: | English |