Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical fra...
Saved in:
Main Authors: | , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2005
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5680 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6679/viewcontent/Info_Sources_2005.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
id |
sg-smu-ink.lkcsb_research-6679 |
---|---|
record_format |
dspace |
spelling |
sg-smu-ink.lkcsb_research-66792019-08-23T02:11:28Z Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? VAN HOYE, Greet LIEVENS, Filip The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness. 2005-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5680 info:doi/10.1111/j.1468-2389.2005.00313.x https://ink.library.smu.edu.sg/context/lkcsb_research/article/6679/viewcontent/Info_Sources_2005.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Human Resources Management Organizational Behavior and Theory |
institution |
Singapore Management University |
building |
SMU Libraries |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
SMU Libraries |
collection |
InK@SMU |
language |
English |
topic |
Human Resources Management Organizational Behavior and Theory |
spellingShingle |
Human Resources Management Organizational Behavior and Theory VAN HOYE, Greet LIEVENS, Filip Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
description |
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness. |
format |
text |
author |
VAN HOYE, Greet LIEVENS, Filip |
author_facet |
VAN HOYE, Greet LIEVENS, Filip |
author_sort |
VAN HOYE, Greet |
title |
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
title_short |
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
title_full |
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
title_fullStr |
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
title_full_unstemmed |
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? |
title_sort |
recruitment-related information sources and organizational attractiveness: can something be done about negative publicity? |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2005 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/5680 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6679/viewcontent/Info_Sources_2005.pdf |
_version_ |
1770574073714180096 |