Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?

The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical fra...

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Bibliographic Details
Main Authors: VAN HOYE, Greet, LIEVENS, Filip
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5680
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6679/viewcontent/Info_Sources_2005.pdf
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Institution: Singapore Management University
Language: English

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