Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical fra...
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| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2005
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/5680 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6679/viewcontent/Info_Sources_2005.pdf |
| الوسوم: |
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