Mapping consumer's cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process
The ubiquity of both mobile devices and PC’s has enabled the modern-day consumer to engage in cross-platform online searches as a new norm. The accumulated knowledge on cross-device search behavior to date, however, emanates largely from industry reports and at an aggregate level. To better understa...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6951 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7950/viewcontent/MappingConsumerCross_device_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |