Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale
Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant...
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2023
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sg-smu-ink.lkcsb_research-81832024-12-19T08:55:05Z Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale BASU, Avirupa MAKANY, Tamas MANDAL, Pratap Chandra MURTI, Ashutosh Bishnu Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth interviews, focus group discussions with 20 participants, and three online surveys with 707 respondents. Our findings highlight that the CPEEC construct is a formative second-order construct that consists of three first-order dimensions. Entertainment executives can use the CPEEC scale to strategize their existing and new content catalogs according to consumer values and beliefs. 2023-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7184 info:doi/10.1080/10496491.2023.2184441 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University OTT entertainment Ethical Consumption consumers’ preferences ethicality of content scale development Arts Management Business and Corporate Communications Sales and Merchandising |
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OTT entertainment Ethical Consumption consumers’ preferences ethicality of content scale development Arts Management Business and Corporate Communications Sales and Merchandising BASU, Avirupa MAKANY, Tamas MANDAL, Pratap Chandra MURTI, Ashutosh Bishnu Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
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Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth interviews, focus group discussions with 20 participants, and three online surveys with 707 respondents. Our findings highlight that the CPEEC construct is a formative second-order construct that consists of three first-order dimensions. Entertainment executives can use the CPEEC scale to strategize their existing and new content catalogs according to consumer values and beliefs. |
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text |
author |
BASU, Avirupa MAKANY, Tamas MANDAL, Pratap Chandra MURTI, Ashutosh Bishnu |
author_facet |
BASU, Avirupa MAKANY, Tamas MANDAL, Pratap Chandra MURTI, Ashutosh Bishnu |
author_sort |
BASU, Avirupa |
title |
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
title_short |
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
title_full |
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
title_fullStr |
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
title_full_unstemmed |
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale |
title_sort |
consumers’ preferences for ethical entertainment consumption: conceptualization, development, and validation of a scale |
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Institutional Knowledge at Singapore Management University |
publishDate |
2023 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/7184 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf |
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