Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale

• Main Authors: BASU, Avirupa, MAKANY, Tamas, MANDAL, Pratap Chandra, MURTI, Ashutosh Bishnu
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: OTT entertainment; Ethical Consumption; consumers’ preferences; ethicality of content; scale development; Arts Management; Business and Corporate Communications; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7184; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf
• Institution: Singapore Management University

Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant...