Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale

Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale

Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant...

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Bibliographic Details
Main Authors: BASU, Avirupa, MAKANY, Tamas, MANDAL, Pratap Chandra, MURTI, Ashutosh Bishnu
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
OTT entertainment
Ethical Consumption
consumers’ preferences
ethicality of content
scale development
Arts Management
Business and Corporate Communications
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7184
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7184
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf

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