Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale
Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7184 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8183/viewcontent/ConsumersEthicalConsumpution_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |