An examination of online product comparison service: Fit between product type and disposition style
Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type (‘think’ vs. ‘feel’ product) and disposition style (horizontal vs. vertical style), where horizontal di...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/10041 https://ink.library.smu.edu.sg/context/sis_research/article/11041/viewcontent/LNCS_4553___Human_Computer_Interaction.pdf |
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| Institution: | Singapore Management University |
| Language: | English |