Information search patterns in e-commerce product comparison services
The presentation of product information is very important in e-commerce websites. In this research, we study how disposition styles can influence users‟ search patterns in product comparison services of e-commerce websites. Our results show that people are inclined to use feature information paths i...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/10053 https://ink.library.smu.edu.sg/context/sis_research/article/11053/viewcontent/Information_Search_Patterns_in_E_Commerce_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |