Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

© 2015 Marketing EDGE.org. Drawing on regulatory focus and regulatory fit theories, this study illustrates that, through the mechanism of engagement, promotion-focused (prevention-focused) shoppers who are faced with a website offering a more hedonic (utilitarian) shopping experience are more likely...

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書目詳細資料
Main Authors:	Abdul R. Ashraf, Narongsak Tek Thongpapanl
格式:	雜誌
出版:	2018
主題:	Business, Management and Accounting
在線閱讀:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84953322995&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54217
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Chiang Mai University

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