Brand valuation of ICT products: the case of Thailand

Purpose – The paper aims to adopt the hedonic price approach to quantify the brand equity of information and communication technology (ICT) products, narrowed down to laptop computers, laser printers, liquid crystal display computer screens, and mobile phones. Design/methodology/approach – The hedo...

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Bibliographic Details
Main Author: Yingyot Chiaravutthi
Other Authors: Mahidol University. International College. Business Administration Division.
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/10518
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Institution: Mahidol University
Language: English

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