Entry Strategy and Export Marketing in Emerging Markets: A Small Player Case
© 2019 Lahore University of Management Sciences. The internationalization of dominant market leaders such as Haier (China), Tata Group (India) and CEMEX (Mexico) in emerging economies has attracted immense amounts of interest among academic researchers. A less-explored area is how non-dominant, seco...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50443 |
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| Institution: | Mahidol University |