Oral History Interview with Rajendra Srivastava: Growing SMU

by SRIVASTAVA, Rajendra K.
Published 2015

Innovation: Does Asia need Newton or Edison?

by Srivastava, Rajendra K., Zerrillo, Philip
Published 2019

Impact of component supplier branding on profitability

by WORM, Stefan, SRIVASTAVA, Rajendra K.
Published 2014

Brand platforms as strategic investments: Leveraging customer connections to manage profitability, growth, and risk

by SRIVASTAVA, Rajendra K., WIESEL, Thorsten
Published 2011

Singapore’s growth story: Leadership and innovation

by NATHAN, S. R., SRIVASTAVA, Rajendra K.
Published 2014

NTUC Income’s orange force: Powering forward to innovative paths of customer excellence

by SRIVASTAVA, Rajendra K., JOSHI, Havovi
Published 2012

Managing Brand Performance: Aligning Positioning, Execution and Experience

by SRIVASTAVA, Rajendra K., Thomas, Gregory M.
Published 2010

Mia by Tanishq: Jewellery to entice the working woman in India

by SRIVASTAVA, Rajendra K., DUTTA, Shantanu, JOSHI, Havovi
Published 2015

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

by HAN, Jin K., KIM, Namwoon, SRIVASTAVA, Rajendra K.
Published 1998

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

by BAHADIR, S. Cem, BHARADWAj, Sundar G., SRIVASTAVA, Rajendra K.
Published 2015

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

by KIM, Namwoon, HAN, Jin K., SRIVASTAVA, Rajendra K.
Published 2002

Consumer Decision Making in a Multi-Generational Choice Set Context

by KIM, Namwoon, SRIVASTAVA, Rajendra K., HAN, Jin K.
Published 2001

Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value

by RAMASWAMI, Sridhar N., SRIVASTAVA, Rajendra K., BHARGAVA, Mukesh
Published 2009

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

by HAN, Jin K., KIM, Namwoon, SRIVASTAVA, Rajendra K.
Published 1998

Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact

by Hanssens, Dominique M., Rust, Roland T., SRIVASTAVA, Rajendra K.
Published 2009

S-D logic-informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM

by HOLLEBEEK, Linda D., SRIVASTAVA, Rajendra K., CHEN, Tom
Published 2019

A Customer-Oriented Approach for Determining Market Structures

by SRIVASTAVA, Rajendra K., ALPERT, Mark I., SHOCKER, Allan D.
Published 1984

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

by SHOCKER, Allan D., SRIVASTAVA, Rajendra K., RUEKERT, Robert W.
Published 1994

Customer acquisition and retention spending: An analytical model and empirical investigation in wireless telecommunications markets

by MIN, Sungwook, ZHANG, Xubing, KIM, Namwoon, SRIVASTAVA, Rajendra K.
Published 2016