ANALYSIS OF POWER DISCOUNT PROGRAM AS STRATEGY OF BANK X TO COMPETE IN INDONESIAN CREDIT CARD MARKET
In the last few years, credit card as one of the payment instruments has been widely accepted by Indonesian people. This fact is supported by the increasing numbers of credit card that being published every year. Financial profit that can be generated from this business has made many institutions in...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11816 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |