RECOMMENDATION ON IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT VALUE CHAIN'S MODEL PT. XYZ
Business world developments that increasingly advanced have brought a tighter competition. One of the methods to maintaining life-cycle of the company is by having a good relationship with customers. Based on research, maintaining an existing customers is a lot easier than acquiring a new ones.<p...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12070 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |