MARKETING STRATEGY MANG PANCAKE FOR MARKET PENETRATING AND GAIN MARKET SHARE

Since the opening of Cipularang Toll in 2005, culinary business in Bandung city is growing very rapidly. Since then Bandung city is more famous as city of culinary then city of flower. Right now pancake have become one of the food that preferred by many people and so did the citizens of Bandung. Res...

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Bibliographic Details
Main Author: KURNIAWAN HOEDAJANTO (NIM : 29108071); Pembimbing: Dwi Larso Ph.D, SATRIYA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/17183
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Institution: Institut Teknologi Bandung
Language: Indonesia

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