THE EFFECT OF LOCAL LIPSTICKâS PACKAGING ELEMENT TOWARDS CONSUMER PERCEPTION AND PURCHASING INTENTION: CASE STUDY OF EMINA INDONESIA
Local cosmetic industry in Indonesia has been growing rapidly in the past few years. With the current information technology, beauty trends in all over the world easily spread throughout Indonesia. However, many cosmetic brands from big companies decided not to rebrand themselves with the current be...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21560 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |