INNOVATING AN INTEGRATED MOBILE APPLICATION TO CONNECT BRANDING, MARKETING COMMUNICATION, AND SELLING OF BEBELAC IN ONE INTERACTIVE DIGITAL PLATFORM
Nutrition deficiency is a major problem in Indonesia which some standards from WHO have not been met by the government and its society. Nutricia as the firm in marketing Bebelac products understand and support the importance of breastfeeding practice that government always actively promotes to its s...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25718 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |