MAXIMIZING THE UTILIZATION OF BCA STAR TELLER MACHINES IN ACHIEVING THE HIGHEST VALUE OF CUSTOMER EXPERIENCE (CE) AND BRANCH SERVICE QUALITY (BSQ)
PT. Bank Central Asia, Tbk. (BCA) as the largest private bank in Indonesia, that wants to realize its vision of becoming "the main choice bank of the community, which acts as an important pillar of the Indonesian economy" understand that the customer experience over time is critical for f...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38794 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |