A NEW BUSINESS STRATEGY IN ASTRA CREDIT COMPANIES TO INCREASE THEIR MARKET SHARES OF USED CAR FINANCING

As the economy develops, rising consumer spending in Indonesia has an impact on increasing financing for consumer goods. This is a great opportunity for finance companies to continue to grow. One of the items that are the main needs of Indonesia's population is four-wheeled vehicles. Based on d...

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Bibliographic Details
Main Author: Dimas Purbayanto, Muhammad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/42640
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Institution: Institut Teknologi Bandung
Language: Indonesia

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