PROPOSED POLITICAL MARKETING STRATEGY TO ATTRACT MILLENNIAL VOTERS: CASE STUDY INDONESIA DEMOCRATIC PARTY OF STRUGGLE (PDIP)
The Indonesian Democratic Party of Struggle (PDIP) was established in 1999 by Megawati Soekarnoputri with a good performance for the last 20 years with its superiority in a lower class society with its tagline “Partainya Wong Cilik”. PDIP has succeeded won three general elections consisting of 1...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/50579 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |