CONSUMERSâ PERCEPTION ON THE SUSTAINABILITY IMAGE OF BOTTLED WATER PACKAGE
Indonesian bottled water producers are increasingly making sustainable package amid environmental problem in using plastic. Those ‘sustainable’ packages are arguably swaying more on consumers’ perception and interests, despite other available ‘traditional’ and premium bottle packages. It is inter...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52949 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
