PROPOSED MARKETING STRATEGY TO INCREASE THE NUMBER OF IN-FORCE POLICIES IN PT SLI
Indonesia is one of the most populous countries in the world, with a population of 268 million as of 2019, which makes Indonesia an attractive insurance market. Following Insurance Law No. 40 of 2014, insurance can be classified into general insurance and life insurance categories. Life insurance c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53452 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |