REDEFINING COZY KOARA'S MARKETING STRATEGY AND APPLICATION OF BUSINESS MODEL USING CUSTOMER PREFERENCE TO INCREASE SALES
Cozy Koara is an online business based in Indonesia that was founded in May 2020. The products provided by Cozy Koara are currently pajamas. Cozy Koara's target market is Indonesian women (or men) who want to feel comfortable but still look beautiful and decent even if they only stay at home....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53513 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
