PROPOSED NEW MARKETING STRATEGY TO RETURN CUSTOMER’S CONFIDENCE IN THE ADAPTATION OF PANDEMIC ERA (CASE : BEE AND BEE BEAUTY CARE)

PROPOSED NEW MARKETING STRATEGY TO RETURN CUSTOMER’S CONFIDENCE IN THE ADAPTATION OF PANDEMIC ERA (CASE : BEE AND BEE BEAUTY CARE)

Bee and Bee Beauty Care is a beauty clinic and skincare producer that was founded in mid- 2018 and is located in the soreang area, Bandung regency. The problem faced is that sales have not reached the target due to inappropriate marketing strategies, but when sales start to increase little by lit...

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Bibliographic Details
Main Author: Diani, Femilia
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/53528
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Institution: Institut Teknologi Bandung
Language: Indonesia

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