CSR COMMUNICATION ON SOCIAL MEDIA & MNE’S REPUTATION

• Main Author: Arfaqa Khalifatullah, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/53529
• Institution: Institut Teknologi Bandung

Research on CSR and CSR communication has been a topic of interest for many researchers. However, in this digital era, social media has come to existence as an important means of communication that MNEs can utilize to effectively manage their reputation, which is still relatively unknown on how to m...