PROPOSED INTEGRATED MARKETING COMMUNICATION FOR MUSEUM IN APPLYING AR/VR TECHNOLOGY (CASE STUDY: MUSEUM GEOLOGI BANDUNG)
Museum Geologi is a cultural heritage building that shows Indonesian geology collections. It is a museum that is located in Bandung and its existence have been related with the history of geological investigation in Indonesia since 1850’s. The aim and function of Museum Geologi is to collect, resear...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/55260 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |