THE RELATIONSHIP BETWEEN BIG HIT ENTERTAINMENT BUSINESS STRATEGY IN SELLING KOREAN POP CULTURE AND CONSUMER LOYALTY DURING COVID-19
Since 2019, the COVID-19 pandemic has attacked 100 million people, making a big concern for the public health sector. The media and entertainment industry has also been badly affected by this virus, such as events that must be postponed or cancelled. These incidents can harm the customer loyalty of...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61094 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |