THE FACTORS THAT INFLUENCE OFFLINE SHOPPING BEHAVIOR AND THE ATTRACTIVENESS OF SHOPPING OUTLETS IN BANDUNG WETAN SUBDISTRICT
Market survey data shows that fashion products are the highest selling items on online stores in Indonesia (Deloitte, 2020; Santia, 2020a). For fashion products, customers who are frequent online shoppers are more likely to buy fashion products in physical stores more often (Jo, Kim, & Choi,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61096 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |