PROPOSED BUSINESS STRATEGY IN NEW NORMAL ERA FOR FISH N CHICK XPRESS
Fish n Chick Xpress is a culinary brand that was established in 2019 with the main menu being processed fish dory. In March 2020 the company experienced a decrease in revenue due to the COVID-19 pandemic which began to spread in Indonesia. This causes changes in consumer behavior, as well as inte...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62824 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |