CUSTOMER LOYALTY OF MOBILE COMMERCE (M-COMMERCE) USERS APPLICATION IN THE MILLENNIAL GENERATION
Mobile commerce or m-commerce is an extension to e-commerce where trade in products and services is carried out using mobile devices. The results of a study by CupoNation show that Indonesians prefer to shop online via mobile devices compared to desktops. The results of a study from Kredivo and Kata...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63611 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |