MARKETING STRATEGY FOR PREMIUM AND ARTISAN SNACK FOOD BUSINESS DURING COVID-19 PANDEMIC
Sugar Folks is an online MSME snack food business, situated in North Jakarta, established in 2020, and specializes in premium and artisan soft-baked cookies. However, Sugar Folks is incapable to achieve stable sales outside holiday seasons such as Christmas, Lunar New Year, and Eid al-Fitr despit...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63681 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |