ANALYSIS OF REPURCHASE INTENTION IN RESULT OF OMNICHANNEL (STARBUCKS LOYALTY CARD ASIA AFRIKA)
As the development of the internet, technology, and digitalization over time, it becomes vital for humans to be able to adapt to the situation. People expect convenience when they want to buy something or when they become a member of a loyalty program offered by a firm. Moreover, everyday teenager...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64402 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |