PROPOSED MARKETING STRATEGY FOR A FREE-TO-AIR TV IN THE DIGITAL ERA: A CASE STUDY OF GTV
The growing number of internet users which at the same time boost the growth of digital media has contributed to the shifting of mass media consumption. GTV as one of the national free-to-air TV is prone to this effect and it is important for them to take strategic action in this digital media era....
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66801 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |