THE IMPACT OF SELF CONSTRUAL ON WILLINGNESS TO PAY FOR DOMESTIC TRAVEL PACKAGE WITH MODERATING EFFECT OF ONLINE VERSUS OFFLINE PURCHASE
The continuous development in the tourism industry and the development of the technology industry that makes changes to consumer behavior illustrates the importance of the transition caused by technology that affects purchasing channels through offline and online. In addition, the existence of cultu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68155 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |