DEVELOPMENT OF THE EMPLOYER BRANDING MODEL IN INDONESIAN DEFENSE MANUFACTURING INDUSTRY SOES
In today's competitive labor market, companies need core values that are embraced as attractiveness to retain their human resources to achieve better performance - this is known as employer branding. However, the understanding of the role of employer branding in the defense manufacturing indust...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69883 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |