SENSORY MARKETING: THE EFFECT OF TACTILE CUE ON PRODUCT PACKAGING TOWARDS PERCEIVED NOVELTY AND PERCEIVED LIKEABILITY
According to the research conducted by Boston Consulting Group (BCG) in 2015, Indonesian consumer usually will not try for new brands unless they have had a negative experience with a product used in the past. On the other hand, they could try new a product if they hear or know something significant...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72282 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
