THE IMPROVEMENT OF L’OCCITANE INDONESIA VIA TIKTOK SOCIAL MEDIA

With the development of technology, many brands needed to change their promotional method. This social distanced situation really changed the promotional method for brands that relies on offline experience as their primary marketing method. One of the most affected sectors is beauty industry, where...

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Bibliographic Details
Main Author: Shindy Khairunnisa, Mutiara
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72850
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Institution: Institut Teknologi Bandung
Language: Indonesia

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