ANALYSIS OF SCHWARTZ MOTIVATIONAL VALUE IN RELATION WITH PRIVATE LABEL PURCHASING BEHAVIOR IN BANDUNG INSTITUT OF TECHNOLOGY
The objective of this research is to find out the kind of students in ITB related to Schwartz motivational value theory and also find the correlation between those values with respondent’s private label purchasing behavior. From the four main value offered by Schwartz in his theory, this research...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72892 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |