ANALYSIS ON THE IMPACT OF COMPANY EMPLOYER BRANDING WITH THE DESIRE OF GENERATION Z IN CHOOSING THEIR WORKPLACE: A CASE STUDY OF PT BRI
Generation Z's entry into the workforce has shifted perspectives on work. They have clear job expectations and are more demanding, seeking fulfillment, purpose, and a better quality of life. Employers who prioritize these needs will attract and retain Generation Z, shaping the future of work. T...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75575 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |