PROPOSED OMNICHANNEL STRATEGY TO INCREASE SALES REVENUE IN A FASHION RETAIL COMPANY (CASE: LA OMVI)

In recent years, the creative industry sub-sector of the fashion sector in Indonesia has become a profitable industry. The development of the fashion industry in Indonesia has contributed significantly, and the creative industry sub-sector group has become a leading sub-sector group. La Omvi, a fas...

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Bibliographic Details
Main Author: Razak Gunawan, Alviani
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/76479
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Institution: Institut Teknologi Bandung
Language: Indonesia

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