UNLEASHING MASS MARKET: PROPOSED BUSINESS STRATEGY FOR DIGITAL INSURANCE COMPANY TO TAP THE UNTAPPED MARKET SEGMENT - AN EMPIRICAL STUDY OF MILLENNIALS AND GENERATION Z
The insurance industry is currently facing various challenges, including fierce competition, changing customer expectations, and disruptive technological advancements. To overcome these challenges successfully, insurance companies need to adopt innovative approaches in product development and digita...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77436 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |