PROPOSED MARKETING STRATEGY TO INCREASE MERCHANDISE SALES (CASE STUDY: PT SARINAH)
Indonesia's retail industry is crucial for the country's economy, and PT Sarinah, a State Owned Enterprise (SOE), is the only SOE operating in this sector. Founded in 1962, PT Sarinah underwent a transformation in 2020, estimated to cost around 700 billion Rupiah. To promote the r...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78044 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |